Shoppers signed into retailer web sites using their Facebook log-in, known as Facebook Connect, are roughly nine times more likely to share content on the social network than other consumers, according to a new report by social commerce vendor Sociable Labs. That behavior is extremely valuable (as) about 30% of consumers on sites that use Sociable Labs’ social sharing applications log in via Facebook Connect...
Retailers concerned that many consumers may balk when asked to share personal Facebook data may be in for a surprise. All retailers need to do is ask, at least with some shoppers. More than half of consumers grant online retailers permission to use their Facebook data, according to a new study from social commerce applications supplier Sociable Labs...
Ecommerce sites should consider how they can personalize their sites using Facebook data, as a new study shows 50% of visitors to ecommerce sites are currently logged in to Facebook...The study was conducted by Sociable Labs, which helps websites implement social functionality...
Making "social" work for online retailers is simple, says Nisan Gabbay founder of Sociable Labs. "Let's move away from business-to-consumer marketing and go back to people-to-people." Sociable Labs may be the secret weapon retailers have been waiting for when it comes to social media…
Sociable Labs, which is helping retailers to integrate Facebook's social graph into the shopping experience, has raised $7 million from investors. The company previously raised money from the fbFund, which is a $10 million seed fund and joint venture run by Facebook, Founders Fund and Accel Partners. Nisan Gabbay, founder and CEO of Sociable Labs, said Sociable is exploring what social commerce means, and from what he's determined so far, he doesn't believe it means people shopping on Facebook.…
Sociable Labs, a startup focused on integrating social actions and social sharing into ecommerce websites, emerged from stealth Wednesday with $7 million in funding, as it launched its ROI-Guided Social Design, an ecommerce tool. The focus is on delivering "hard" ROI to retailers — that is to say more traffic, sales and conversions. The company claims that its technology works "up to 20 times" better than simply adding a "Like" or "Share" button.…
Some clients of Sociable Labs may want to make customers' sharing of purchases fast and essentially automatic, using the new Facebook Open Graph tools, but they don't have to. Sociable Lab's tools are flexible but also can be quickly installed, says Nisan Gabbay, CEO of Sociable Labs. The company focuses on clear return on investment for each of these features with clear metrics, he says..
Sociable Labs has just emerged from stealth and launched its hosted software service that provides large ecommerce websites with custom Facebook social plugins that increase conversions and referral traffic. Rather than implement standard Like buttons or develop their own Open Graph integration, Sociable Labs' turn-key solution lets sites show their users the products that friends have bought or signed up for, who to ask for, recommendations, and relevant suggestions of friends to invite…
Sociable Labs, a startup that helps online retailers increase referral traffic and sales using social commerce, has raised $7 million in Series B financing led by Battery Ventures. The startup was originally seed funded by Facebook through the fbFund. Sociable Labs focuses on delivering and measuring traditional ecommerce metrics, such as traffic, conversion rates and sales, for retailers via Facebook and others social networks. The startup offers a suite of hosted applications for retailers to socialize buyers opinions and help discover products based on buyer's friends' advice, right at the point of purchase…
Return on investment in social commerce? That's the promise of Sociable Labs' new product launching today. The company's Guided Social Design combines the capabilities of Facebook's social graph with the e-commerce capabilities of merchants' sites, said Founder and Chief Executive Officer Nisan Gabbay..…