Sociable Labs' referral traffic converts at a 300% higher rate than Fan Page traffic

57% of social strategists list On-site Social Integration as their top social investment in ‘11

50% of eCommerce visitors are logged on to Facebook

8% of Amazon traffic comes from Facebook

ROI-Guided Social Design Solution

ROI Guided Social Design Solutions

The Problem

Consumers have changed how they buy.

Shoppers today are overwhelmed by choice. And advertising doesn't help them decide - 75% of shoppers don't trust advertising (Yankelovich, 2010). Instead, they turn to their friends for advice and recommendations – 74% rely on social networks to help them make purchase decisions (Gartner, 2010).

Brands and retailers are trying to adapt.
But with limited success

Retailers have committed significant resources to "becoming social". 86% of US online retailers have Facebook fan pages (GOOD Magazine, 2010). Even more - 91% - use Twitter to engage their followers (etailing group, 2011). Despite these efforts, 62% of retailers reported that ROI from social is unclear (Forrester, 2011). This is because social marketing solutions have focused on "soft" results like acquiring fans or followers, neither of which has proven to drive sales.

Our Solution

With a laser focus on "hard ROI", our solution resides directly on the Ecommerce site, where the vast majority of consumers go when they are ready to shop and buy. We've shown that traffic generated from our applications converts up to 300% better than traffic from Facebook fan pages, and 50% - 70% better than traditional online marketing.

Social Applications

A suite of social referral applications that motivate your customers to share their excitement with friends on Facebook, driving high-conversion traffic back to your site. Plus, a suite of conversion-enhancing applications that personalize your site experience with recommendations and advice from friends. Each application accesses a rich set of data from the clickstream data on your ecommerce site combined with the social graph data from Facebook, creating rich social experiences for consumers.

Test-and-Learn Platform

An integration platform that enables experimentation and A-B testing to optimize application mix, motivation and design to drive maximum user participation and sales uplift. Our analytics tracks how consumers interact with key elements of our applications, and how these interactions influence friends to make purchases.

Social Expertise

Social Expertise & Services

To guide you to success, Sociable Labs provides a dedicated success manager supported by a team of social strategists, designers and developers. Our team brings deep expertise in social commerce, consumer motivation, online marketing and the intricacies of the Facebook platform.