Test-and-Learn ROI Platform

Test and Learn Platform

Social is still in its infancy and is evolving extraordinarily quickly. Trying to keep up, retailers are challenged to find the right mix of social features on their ecommerce sites that motivate real user involvement and participation. That is why Sociable Labs built its solution around a Test-and-Learn ROI Platform that powers experimentation, testing and improvement – giving retailers real A-B metrics to know how to maximize user participation and sales uplift.

Test and Learn

Test-and-Learn Optimization

Our A-B testing capability, supported by end-to-end analytics, allows you to optimize the critical design elements of each application, as well as the placement and mix of applications overall. The illustration above shows an example of the design elements that can be optimized, as well as the step-by- step performance metrics that are tracked in order to maximize the impact of each application. 

  

Rich User Profiling

Our integration platform captures every user interaction on your site (click-stream data, purchase history, etc.) and matches it with each user's social profile data - and that of their friends on Facebook (the "Social Graph"). The integration of the two data sets drives extremely targeted and relevant social sharing, which in turn drives the highest-converting referral traffic back to your site. 

Easy social integration

Sociable Labs' technology is designed to make integrating our social applications into your website as easy as possible, via embedding simple Javascript "containers". The initial integration effort takes approximately 2-3 developer days (assuming 4-5 applications to start), and we usually send a Sociable Labs developer to your offices to assist. Depending on your QA process, most of our customers are launched within 4-6 weeks after kickoff. Once the containers are in place, all experiments, testing and upgrades require no effort on the part of your development team.

Totally Customizable Branding

We understand that content on your site needs to carry the same look & feel and voice. You have complete control over CSS, messaging, placement, size, etc. We bring our knowledge of successful practices, and a deep understanding of consumer social motivations, and partner with you to make every aspect of your social design meaningful to your consumers and profitable to you.

High-Scale, Secure Hosting

Proven, Internet-scale platform serving sites with sustained traffic spikes of over 30,000 requests per second. Secure systems externally audited by White Hat security via both manual and automated penetration testing. Load-balanced front-end systems with redundant back-end systems hosted across multiple Amazon availability zones.

Talk with us.

We'd like to understand your goals and show you how we can help.