Following up from our post on the Social Impact Study 2012 we announced yesterday, we are publishing a summary infographic (below) with the key findings from this 1088-person consumer research study on the influence and impact of social sharing on consumer purchase.
To download the full 34-page Social Impact Study 2012 Report, click below.
To download the full Social Impact Study 2012 Report, click the link below:
Today, we launched a new solution called EverShare™ - the first all-in-one Frictionless Sharing and Curation Suite. It’s a mouthful, for sure. That’s because it represents the convergence of two very significant trends…
- Facebook’s Frictionless Sharing initiative, also referred to as Open Graph, and
- Social Curation, spearheaded by online sites like Pinterest and Fab.com
EverShare's "Gallery" Social Curation Feature
We already know that consumer-to-consumer sharing on ecommerce sites has proven to drive significant uplift in referral traffic, converting at much higher rates than other social media marketing efforts (e.g. 250-300 percent higher than Facebook Fan Page or Twitter programs for our social sharing applications). The more sharing the more uplift.
But not everyone who wants to share has time to initiate it. In other words, there’s “friction” in the system. And Facebook’s Frictionless Sharing initiative addresses this friction upfront by allowing shoppers to authorize certain on-site activities to be shared automatically on their Timelines and Tickers.
EverShare provides all the functionality needed to take advantage of this initiative, including clear user controls over sharing settings at all times, and a library of social sharing applications that effectively engage users to share that very first time.
(image to the left) EverShare's "ShareSwitch" User Controls
At the same time, the dramatic rise of socially-curated sites such as Pinterest and Fab.com has demonstrated the power of social curation to merchandise products and motivate user sharing in record numbers. We provide the social curation and merchandising functionality in EverShare to capture this momentum on your ecommerce site.
If you are attending Etail West in Palm Springs, February 27 - March 1, 2012, stop by our booth (#25) to get a demonstration. In addition to learning more about EverShare, you will get a just-completed 1088-person consumer research study - "Social Impact: How Consumers See It".