The purpose of Sociable Labs’ solution is to make the long-elusive connection between social media and ROI. The current norm for social media marketing has been to build followings on Facebook fan pages and Twitter accounts, which enhance engagement but have yet to provide “hard” ROI for most media sites. Sociable Labs’ approach is to make social a core part of the site experience via a suite of integrated onsite social applications that make rich use of the Facebook Open Graph (information users provide about themselves on Facebook). Each user interaction can be tracked for impact on established business metrics and shown to deliver “hard” ROI.
