The purpose of Sociable Labs’ solution is to make the long-elusive connection between social media and ROI.  The current norm for social media marketing has been to build followings on Facebook fan pages and Twitter accounts, which enhance engagement but have yet to provide “hard” ROI for most online retailers.  Sociable Labs’ approach is to make social a core part of the ecommerce site experience via a suite of integrated onsite social applications that make rich use of the Facebook Open Graph (information users provide about themselves on Facebook).  Each user interaction can be tracked for impact on established business metrics and shown to deliver “hard” ROI.

A Different Approach from Sociable Labs

Sociable Labs’ social integration solutions take advantage of the latest consumer social sharing trends while also fully leveraging the technical possibilities of Facebook Platform.  The Sociable application suite creates a transformative onsite experience that resonates strongly with users.  Our customer deployments have demonstrated this, with between 5% and 20% of site sales occurring following an interaction with a Sociable Labs application.  Thus, Sociable Labs’ solution represents a true win-win: an innovative and engaging site experience for users, and superior ROI for retailers.

Benefits of the Sociable Approach:

• Customer acquisition
• Onsite conversion
• Customer insight

 

Sociable Solutions: More than Just Applications

Sociable's solutions include more than applications alone; they include the tools and expertise to ensure that they are producing unambiguous and trackable benefits to your retailing business.  We have a proven track record driving sales specifically for ecommerce sites.

Additional features of Sociable Labs’ social integration solutions:

• Highly customizable deployment options allow customers to select from a range of applications depending on their goals
• Fully configurable applications to match the aesthetic of the customer’s site
• Integrated analytics and AB testing to permit continuous optimization of the onsite social experience to deliver the best ROI