E-Commerce Referral Marketing Principles

Last time, we discussed the scale made available by Airbnb, Dropbox and Uber's referral marketing activities, leading to viral success that -- as it turns out -- can be applied in an online retail and E-Commerce context.

Today, we'll be diving deeper into how online retailers can apply referral marketing "The Uber Way" with seven key principles online retailers should keep in mind as they embark to execute a referral marketing strategy.  

What You'll Get:

• Best Practices
• 10 Minute Read
• Free Resource

A few things you'll learn in this best practices eBook:

• Targeting the right customers with your referral program
• The type of benefits you should strive to offer to referral customers
• How to select the right incentive for your referral reward program
• How to streamline your calls to action
• and more!